Social media has changed the way we drink wine, whether it’s through a nearby vineyard with an Instagram account sharing their behind-the-scenes moments or an influencer’s recommendation that becomes a follower’s weekly go-to. The constant buzz makes it an exciting time to be a wine lover. But, it can be equally overwhelming to narrow down the accounts worth your screen time.
To help you make the most of your follow, we scoped out some of the wine world’s most beloved pages. Plus, we asked the people behind them to share their favorite follows, and how they broke into the online wine-iverse. Whether you’re searching for a bottle on a budget, want to advance your expertise or are on the hunt for your next drinking destination, your feed will be undoubtedly brightened by the people, places and pours on this list.
10 Wine Social Media Accounts to Follow
What started as a WSET certification study tactic for Isis Daniel snowballed into her becoming the face of #WineTok. “Using my pre-recorded segment, #TastingThursday, I taught my followers how to assess wine and discussed hot topics within the industry,” she says. “As I began to find my social media voice, my page refocused on creating a safe space to learn about wine.”
The Washington, D.C. resident has since amassed nearly 150,000 TikTok followers, and her mission to make the wine community into a more inclusive, accessible and diverse space is just getting started. “I am dedicated to being a sommelier for the people,” Daniel says. “Not only do we talk about wine, but we also explore the culture of wine, laws and more.” Wondering what cheese pairs best with a buttery Chardonnay? What about how “organic fraud” shows up in the wine industry? A scroll through her page includes it all.
A member of Wine Enthusiast’s 2022 Future 40 Tastemakers, Maryam Ahmed is the owner of Maryam + Company, which helps food and wine brands deepen their impact through diversity, sustainability and community-based education. Her extensive background in the culinary and hospitality worlds makes her a “down to earth and factual” follow, says Daniel of @TheMillennialSomm.
In 2022, Ahmed launched Field Blends, an immersive food and wine travel experience, and she’s currently anticipating the release of two Muscat Blanc blends in collaboration with Massican Winery. If you’re interested in nabbing one, she recommends subscribing to her newsletter to get first dibs. In the meantime, join her 2,000-plus Instagram followers to learn something new with every post, including different ways to engage with the wine community and behind-the-scenes business insights.
The story behind this handle is pretty straightforward—Simone Roveda started @WineryLovers, a curated Instagram that re-shares the finest wineries, wines and pairings in the world—after discovering his fascination with wine culture while studying computer engineering at Polytechnic University of Milan. In 2016, he decided to switch career gears to digital marketing and made his first post.
“It has been a gamble! No one believed in my project,” he says. Over 200,000 followers and four WSET certifications later, Roveda and his page are considered “pioneers for wine digital communication in Italy,” he adds. For the chance to be featured on his grid, share your evening glass (or bottle!) using the hashtag #WineryLovers.
After Jamie Griffiths retired from corporate America mid-pandemic, his wine cellar accidentally became his new office. “I was bored,” he says, and following in the footsteps of his kids, he decided to see what TikTok was all about. Three years in, the Ohioan hosts regular live tastings and shares basic wine explainers (i.e. the difference between vintage and non-vintage Champagne) with over 40,000 followers.
“I had always been a collector of wine and my daughters, who were in their 20s, recently graduated from college and just started to get away from beer and White Claws,” he explains. “They were asking me questions about wine and so were their friends.” As it turns out, people online had very similar inquiries. Griffiths hopes his videos help tamper intimidation that tends to arise in beginner winos, because after all, “We’re just drinking fermented grape juice,” he says. “So why do we make it so hard?”
Have a hard time choosing between a Sauvignon Blanc or whiskey neat? So does Brian Freedman, which is why he features both wine and spirits in his Instagram series, “Day Drinking With Brian.”
“I try to discuss them in similar ways: as products of their place of origin, as expressions of the land in which they grew, and as manifestations of the visions of the people who crafted them,” he says.
Like plenty of other niche influencers, the writer posted his inaugural video on a whim of lockdown-induced boredom. Now, he’s approaching 130 episodes and 4,000 followers. Freedman hopes his content serves as an unpretentious reminder that you can pay whatever you want for a quality drink, and more importantly, he hopes to help viewers understand “the very real ways” climate change is affecting happy hour, a topic explored further in his recently released book, Crushed: How a Changing Climate Is Altering the Way We Drink.