Wine Importing and Marketing Services

Best Value Wine Retailers in 2021

Costco’s Kirkland Signature line of wines / Photo by France Freeman

Everyone has a budget, and affordable wines make it easier to explore and try new things. These are the shops we trust to help us save money and drink well.

Bottle Barn

Santa Rosa, CA

Sonoma County produces great wines, but low prices may not be the first thing that comes to mind when you think of the region. This local favorite offers both, focusing on Sonoma wines at accessible prices. While the shop carries a range of price points, the 70 bottles for under $10 are sure to please California-loving value shoppers of all stripes.



Winner of the 2015 Wine Enthusiast Wine Star Award for Best Wine Retailer, Costco continues to impress shoppers and industry professionals. Its house label offers bottlings from top regions around the world for jaw-droppingly affordable prices, and its whiskey is consistently among W.E.’s highest scored, too.  

Costco’s Kirkland Signature line of wines / Photo by France Freeman

New Hampshire Wine & Liquor Outlet

New Hampshire (multiple locations)

Anyone who’s vacationed in New England will know that a stop at one of these state liquor stores is a must. Although wine and beer can be sold at grocery stores in New Hampshire, the state’s control laws make it the only purveyor of spirits. As a result, its 68 retail locations are able to provide great savings on spirits as well as wine.

Trader Joe’s


Once synonymous with Two-Buck Chuck, there’s a lot more to this grocery chain’s wine offerings. The private label ranges from $5-20, with the higher end offering lovely reserve selections from regions around the world. Whether you’re looking for a cheap and cheerful rosé from Tavel, a rich Napa red or a Côtes du Rhône, you’ll find it alongside plenty of appetizers for easy pairing.

Wine Insiders


A lot of wine clubs have found success with private labeled bottles for low prices. What makes Wine Insider different is that a club is just one option. You can also order bottles a la carte or in curated packs, and almost everything is less than $20. Celebrity partners like Martha Stewart and Ludo Lefebvre make it easy to figure out the best bottle for any meal, while value-priced magnums are well-suited to special occasions.