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Brad Pitt’s Rosé Champagne Takes Center Stage at This Year’s Oscars

Image Courtesy of Fleur de Miraval

Rosé Champagne, or tequila martini? That’s one choice actors like Michelle Yeoh and Colin Farrell might face after the 95th Academy Awards on March 12, when the lights go up and drinks begin flowing. And at least one of their colleagues will be pretty familiar with the copper-tinged bubbles in everyone’s flutes. 

Fleur de Miraval will be the sole sparkling wine poured at both the Oscars and the post-ceremony Governors Ball. The nearly $400-a-bottle brut rosé Champagne is produced by Chateau Miraval, which is co-owned by Brad Pitt. It’s the producer’s second starring role at the Oscars, which unseats long-reigning Oscars pour Piper-Heidsieck in 2022. Piper-Heidsieck had previously been the official Champagne of the Academy Awards for seven years.

How did the change up happen? “An agency put us in touch, and of course, we were very happy to be part of anything artistic in general, and cinema in particular,” says winemaker Marc Perrin via phone from the Rhône.

Fleur de Miraval’s beginnings can be traced to 2012, Pitt and then-spouse Angelina Jolie collaborated with the Perrins, of Château de Beaucastel, to produce a Provence-style rosé. A few years later, the collaboration grew to include the Péters family, a generational Côte des Blancs producer, for a new house devoted solely to refined rosé-style Champagne.