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Craft Beer Decides Adjunct Lagers Are Cool, Actually


In 2009, a video called “I am a craft brewer” was released in which plethora of well-known brewers decried the encroachment of larger breweries on smaller turfs, sang the praises of quality products and bold flavors, and, at one point, derided the use of adjunct ingredients like corn and rice in macro-brewed beers like Budweiser. 

Craft brewers like Sean Lilly Wilson of Fullsteam, Adam Avery of Avery Brewing, Vinnie Cilurzo of Russian River, and others all recited the same lines in the four-minute-long supercut. The tone is somber, with some furrowed brows.