Wine Importing and Marketing Services

In Defense of THC-Infused Beverages

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I’ve written for and about wine and the industry for nearly 10 years, so I’m no stranger to the wine-weed “conundrum.” With the widespread state-legalization of recreational marijuana and the sheer creative plethora of cannabis-related products available to us, does being canna-curious mean we still can’t be wine enthusiasts? On the business side, do these products divert consumers away from wine?

Specific to my experimentation with just a short list of THC-infused beverages, I can say from my experience the joy is in the alternative. An alternative taste. An alternative occasion. An alternative high.