Photography by Ali Redmond
To those who remain skeptical of TikTok as a means of cocktail discovery, we ask: Have you heard of the Prosecco-spiked Negroni Sbagliato? The emerald-hued Grinch Cocktail? If you answered “yes” to any of the above, you’re in for a surprise. The social media platform is responsible for the recent explosive prominence of both drinks—so maybe hop on the TikTok bandwagon already, okay? You’re just in time for another heavy-hitter: the Sugar Cookie Martini, a milky, vodka-and-amaretto spiked reimagining of the classic Christmas cookie.
Creators across the platform are getting into holiday mode by whipping up their versions of the sweetened sipper. Putting up some impressive numbers is @bevsbybeverly, whose interpretation has so far induced half a million users to pound the “like” button. (Yes, really—people are serious about cocktails on TikTok!) Also in the mix? Renditions by @juleswarner at nearly 40K likes, @cocktails at 120K and @champagneang at 114K likes.