Are you there for the snacks, the halftime show or good ‘ole American football? Wherever you stand, there’s arguably one thing that brings us all together on Super Bowl Sunday: The commercials.
Since American football’s first championship game in 1967, Super Bowl commercials were considered prime advertising bait for all sorts of companies, especially beer.
You may have noticed that wine commercials are less popular—or rather, hardly existent—during the Super Bowl. This is no fluke. Beginning in 1989, beer giant Anheuser-Busch InBev (AB InBev) held a near-monopoly as the sole alcohol advertiser during the Super Bowl.