Wine Importing and Marketing Services

The Market for Single-Serve Wines Has Grown in the Pandemic, But So Have the Challenges

Wander + Ivy Wines. / Photo by: Ellie Grace Photography

As wineries look to reduce their carbon footprints and shipping costs, several embrace individually packaged or single-serve wines. With just 187-ounces per bottle, many of these sustainably packaged vessels now contain premium cellared or aged wine.  

According to Nielsen data, in 2020, premium single-serve wines priced at $16 or more accounted for 37% of sales in the US market, up 27% over the year prior.  

Dana Spaulding is the founder and CEO of Wander + Ivy, a premium, organic direct-to-consumer wine brand that sells single-serve wines from family-owned vineyards around the world. Sold online and at local retailers, the company has been bottling single-serve wines since 2018. Spaulding says that sales have grown considerably since the pandemic, which she believes is partially due to consumers who want to sample new wines without having to finish a whole bottle.  

Wander + Ivy Wines. / Photo by: Sonia Alexandria Photography

Since the company launched its diverse selection of single-serve varietals, which includes a Sauvignon BlancChardonnayRoséCabernet Sauvignon and other limited-edition releases packaged in 6.3-oz reusable glass bottles, Spaulding says that “growth catapulted to 450% in 2020, with this year trailing right behind at 250% to date.”  

Spaulding attributes this growth to a core market need that wasn’t being met: Those who want premium wine in smaller, premium packaging.  

Generated by Feedzy