Why do we drink wine? Usually, because it tastes good. It’s also relaxing, pleasurable and a social lubricant. It’s rarely because of our health, which makes the more recent phenomenon of wine as part of health and wellness practices somewhat baffling (although it’s admittedly not entirely out of line with America’s historically complicated relationship with alcohol).
Today, the wine industry is awash with back-label buzzwords and gimmicks that promise a wine will be “simple,” vegan, low in calories or sulfites, or free from toxic chemicals. The recently invented “clean” wine positioning has commercialized the natural wine category by repackaging it for supermarket shelves as hygienic. They tell us we should drink better.
They’re right about the last part. Except these wines don’t necessarily equal drinking better.