Image Courtesy of Michael Degen
Once again, Düsseldorf, Germany, will be opening its doors to the international wine and spirits trade show ProWein 2023, which will take place March 19–21. This year, around 50,000 trade-show goers are expected to attend along with 6,000 exhibitors from over 60 countries.
We caught up with Michael Degen, executive director of Messe Düsseldorf, one of the world’s largest organizers of international trade shows including ProWein, and discussed what makes this event so unique, his thoughts on emerging industry trends and more.
