Illustration by Eric DeFreitas
Prosecco producers fear the similarly named wine might jeopardize their global marketability, but wineries in Croatia aren’t sure what the fuss is all about.
Last month, when the E.U. announced it would consider the Croatian application to establish Prošek as a geospecific product, there was an immediate backlash from Italian producers sensitive about any “Italian-sounding” product coming from another nation. President of the Veneto region Luca Zaia lambasted the decision by Brussels as “shameful.”