Wine Importing and Marketing Services

Wine Enthusiast Podcast: Should Younger Generations Care About Napa Valley Wine?

Illustration by Joan Wallis

There’s been a lot of talk about millennials and Gen Z, and what their changing consumption habits mean for the wine industry. In an era that offers an increasing variety of styles to chose from, do younger generations still care about traditional wines like Napa Valley’s iconic Cabernets and Chardonnays?

And, perhaps more importantly, should they?

In this episode, Contributing Editor Virginie Boone talks to Napa winemakers Blair Guthrie and Bertus van Zyl talk about the wine world’s shifting demographics, the impact younger drinkers are are having on traditional production techniques, and what consumers are getting right—and wrong—about Napa Valley wine.