Wine Importing and Marketing Services

Wine Professionals Who Never Saw Their Kids Pre-Pandemic Don’t Want to Return to ‘Normal’

Joe and Celia Catalino / Photo by Lucia Catalino

When businesses across the U.S. shuttered due to the Covid-19 pandemic in March 2020, daily life upended overnight for millions of Americans. The struggle to juggle careers with personal commitments had already approached a painful breaking point for many wine professionals who are also parents.

Shutdowns were devastating for a broad swath of working families. Child care routines became an unsolvable puzzle. Jobs hung in an uncertain balance. The specter of deadly disease loomed everywhere.

Some 20 months after the first shutdown, a growing chorus of parents who work in wine also herald the freedom they’ve found in the industry’s pandemic-era pivots. Many are now dead set against returning to the way things were.