Wine Importing and Marketing Services

With Minimal Regulations and Room for Experimentation, Mexican Sparkling Wine Producers Reinvent Tradition

Mexican Sparkling Wine / Photo by Tom Arena

Centered around the wine region of Valle de Guadalupe, some of the most talked-about Mexican wines today are vinos espumosos—from long-aged traditional-method wines styled after Champagne, to minimal-intervention pét-nats. The region’s lack of appellation-based rules means there’s broad experimentation in terms of grapes and styles. “Every other region specializes in something, and we don’t focus on anything,” laughs Fer Parra, a chemist turned winemaker who’s been making sparkling wine since 2018 and launched the Pouya label in 2020. “But for me, I love it because I couldn’t do what I want to do if we had AVAs and all these regulations.”