Photo courtesy House Wine
Over the last 18 months, many global brands and corporations have recognized that diversity, equity and inclusion aren’t just boxes to check; they are intentional and integral parts of company culture that greatly impact people as well as the bottom line. From advertising and marketing campaigns to leadership placements and hiring practices, companies across various industries are being challenged to improve policies that demonstrate these values.
We are amid a cultural reset that is calling for awareness, acknowledgement and acceptance of all people, no matter their race, gender, ethnicity, religion or sexual orientation. Now more than ever, companies and brands must hold themselves accountable to being adequate representations of our society.
This year’s Social Visionary award recipient has had a four-year partnership with the Human Rights Campaign (HRC), the nation’s largest LGBTQ+ organization, recognizing that even as a wine company, they could incite important change.
In 2018, House Wine started its campaign with HRC to launch House Wine Rainbow Rosé Bubbles cans. The cans are an extension of House’s Rosé Bubbles, which are available year round in standard pink cans nationwide.
Winemaker Hal Landvoigt describes the rosé as bright and flavorful, “the perfect quencher where crisp and elegant aromas of fresh berries lead to lively citrus notes on the palate.”
