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New Research Reveals an Increase in Visitor Diversity, Visitor Spend and Domestic Travelers in California’s Napa Valley

From 2018 to 2023, Black Visitors to Napa Valley Tripled, Latino and LGBT Visitors Doubled; Average Visitor Age Decreased by 6 Years; Domestic Travelers Increased by 180,000 People; Direct Spending Increased by $300 Million, with Visitors Bringing $2.5 Billion into the […]